Meru Cabs - Restructures its service offerings with 3 new categories
Jan 23, 2017
Meru launches new line of services to cater to growing customer base
First category post appointment of new leadership
National, 23rd Jan 2017: Meru Cabs, India’s most preferred cab service, has launched a new line of services and revamped its mobile application –“Meru Cabs”. Post the appointment of Nilesh Sangoi as the new CEO and leadership, the company has added three new categories - Sedan, Hatchback & SUV – as separate services on par with other taxi aggregators in the market, in terms of pricing. The USP of these services is that like all Meru’s other services, this service continues to be offered without any SURGE PRICING whatsoever.
Available exclusively on Meru’s mobile application, the new categories have been launched in Mumbai and will be available in other cities over the next few months. Meru has added over 1200 cars for the new categories that are priced starting with Rs.9/km for Hatchback, Rs.10/km for Sedan & SUV at Rs.15 Km.
Commenting on the development, Nilesh Sangoi, CEO, Meru Cabs said, “Keeping customer centricity at the heart of our offerings, Meru Cabs has always been committed to providing a gamut of services to its passangers. Meru is the only player in the taxi service industry not charging travellers surge prices. By revamping our services portfolio, we aim to provide even more affordable travel options for our ever growing customer base”.
Meru Cabs, a world class cab service was launched in Mumbai (April 2007) in association with India Value Fund, a premier India centric private equity fund. Meru Cab has pioneered the concept of GPS/GPRS enabled cab service in India. Since its launch, Meru has continued to receive an exceptional response from the customers and is consistently distinguishing itself as a provider of superior quality transport. Meru Cabs service is available through its mobile app, website (www.merucabs.com) & dedicated call center at 44224422. Meru launched MeruGenie, a hatchback cab service in December 2013, which is now present across 12 cities in India. In January 2015, Meru launched Meru Eve, a cab service exclusively for and by women, to bring to the lady passengers a safe and reliable way to travel. Last month, Meru Enable was launched in Mumbai in association with Ezy Mov as India’s first wheelchair accessible taxi service, a unique service for people with special needs. Meru offers its world-class cab service across 24 cities in India under consumer proposition of Reliability, Safety & Transparency. Recognized by ‘The Limca Book of Records’ as the largest fleet taxi operator in the country, Meru has completed more than 40 million trips across India. Meru has been voted as India’s Most Favourite Cab Service by TripAdvisor Travellers’ Choice for 2 consecutive years 2013 & 2014; and has won various other esteemed awards like, Times Travel Award 2011, IT User Award 2008, 2009 & 2010. Recently Meru also received the prestigious Economic Time’s Most Promising Brands award for 2015.