Launch of Meru Enable
May 17, 2016
Meru Cabs Empowers People with Special Needs by launching - Meru Enable
India's first wheel chair accessible taxi service for commuters with special needs
Meru Cabs, India's most preferred cab service today announced the launch of a specialized service for differently abled and elderly commuters called 'Meru Enable' in association with Ezy Mov. Meru Enable fleet is equipped with a state-of-the-art hydraulic lift, which can comfortably lifts the passenger seating in a wheelchairs & helps him/her directly board the cab without any support of anyone. The cab interiors are specially designed & modified to accommodate the wheelchair & 3 co-passengers. This specially designed fleet of cabs enables the people with special needs to commute across the city with or without any caregiver, giving them freedom to travel independently. It also has specific space to keep their belongings, extra room for caregivers/co-passengers, amongst several other elements to ensure a comfortable travel experience for people with specialized needs.
Employing spacious vehicles, this distinctive service has been customized to fulfill the needs of a unique set of travelers that include elderly citizens, pregnant women, differently abled passengers and medically obese persons. Apart from handling wheelchairs, creating adequate space and driving with care, drivers of Meru Enable undergo special training and are sensitized to assisting passengers with mobility constraints. Piloted in Mumbai, the service will soon be available in Delhi and Bangalore by second half of 2016 followed by Chennai, Hyderabad and Kolkata in early 2017.
Speaking on the launch, Mr. Siddhartha Pahwa, Group CEO Meru Cabs commented, "With a fleet of over 20,000 cabs on road serving over 6 million passengers, Meru Cabs now expands its travel portfolio by providing differently abled commuters an affordable and comfortable cab journey with the launch of Meru Enable."
Branded with a distinct purple bumper with a white/silver body color, Meru Enable by Meru Cabs will be conveniently accessible through its dedicated 24x7 call center 4422 4422. Going forward, the service can also be booked via Meru Cabs App.
Apart from the wheelchair & the hydraulic lift, every Meru Enable cab will also be equipped with,
- Wheelchair restraint to safely hold the chair during movement
- First-aid kit for the basic needs
- Special training to drivers, sensitized to assist passengers
- Spacious and hygienic interiors
- Extra room for care givers
- Fire extinguisher
Since inception, like all Meru cabs, Meru Enable cabs are also equipped with GPS, GPRS which could be tracked on a 24X7 basis.
Backed by Meru's professional service orientation and commitment to provide superior technology and, Meru Enable will offer passengers point-to-point service, currently in limited areas of Mumbai city at a minimum flag down charge of Rs. 200 for first 4 km inclusive, followed by a fare of Rs.33 per km. The detailed information about Meru Enable is available at company website http://enable.merucabs.com/
Making travel convenient for its customers, Meru Cabs were the first to launch a new ride sharing service, named 'CarPool' across India in September 2015 followed by the launch of 'Ride-Share' in December 2015, a feature to provide commuters with yet another convenient and eco-friendly travel option. A service introduced specifically for the national capital region, Ride-Share aimed to address two pressing issues impacting Delhi commuters pertaining to rising pollution and growing traffic congestion. Integrated on to the 'Meru Cabs' mobile app, both services offer ride sharing options for people traveling in the same direction or area.
Meru Cabs, a world class cab service was launched in Mumbai (April 2007) in association with India Value Fund, a premier India centric private equity fund. Meru Cab has pioneered the concept of GPS/GPRS enabled cab service in India. Since its launch, Meru has continued to receive an exceptional response from the customers and is consistently distinguishing itself as a provider of superior quality transport. Meru launched its MeruGenie services in December 2013, which is now present across 13 cities in India. In January 2015, Meru launched Meru Eve- a cab service exclusively for and by women. It's an initiative to bring to the lady passengers a safe and reliable way to travel. Now, Meru offers its world-class cab service across 24 cities in India under consumer proposition of Reliability, Safety & Transparency. Recognized by 'The Limca Book of Records' as the largest fleet taxi operator in the country, Meru has completed more than 40 million trips across India. Meru has been voted as India's Most Favourite Cab Service by TripAdvisor Travellers' Choice for 2 consecutive years 2013 & 2014; and has won various other esteemed awards like, Times Travel Award 2011, IT User Award 2008, 2009 & 2010. Recently Meru also received the prestigious Economic Time's Most Promising Brands award for 2015.