Meru tie up with local taxis in Kolkata
18 November 2015
Meru Cabs forges tie-up with city taxis in Kolkata
Meru becomes the first Indian player in the radio taxi service industry to enter a strategic international alliance
Marking the first step towards aggregating with local players, Meru India"s most preferred radio cab service today announced a partnership with local air conditioned city taxis in Kolkata. Backed by Meru"s robust technology, Meru will act as a booking facilitator for local taxi segment through this partnership.
Meru recently entered into a global alliance with Europe based eCabs to provide access to taxi across seven countries as well as commenced car pool services in India. Established in 23 cities with a fleet of over 15,000 cars, Meru continues to provide comprehensive travel solutions to its customers. Through this partnership, Meru"s customers will be able to access Kolkata"s large pool of local taxis through the easy-to-navigate "Meru Cab" app.
Commenting on the announcement, Siddhartha Pahwa, CEO, Meru Cabs said, "Travelers in Kolkatta continue to face challenges in terms of connectivity and convenience. Through this partnership, Meru aims to provide easy access to the large supply of local city taxis. Committed to providing reliable customer service backed by latest technological enhancements, Meru aims to extend its array of services to commuters through the Meru Cabs mobile app".
Meru will provide 50 city taxis access to its technology and bookings through the Meru Cabs Driver App to start with, which will be scaled to 500 vehicles by March 2016. Local taxis using Meru"s platform follow state regulated fares and customers will be charged a convenience fee of Rs 20 to be paid over the fare displayed on the meter. Customers will have access to Meru"s pioneering features like "Trip Tracker" and "ICE" (In Case of Emergency), especially for the safety of women passengers. Dedicated to providing quality and seamless services to its customers, Meru will undertake training on customer service and etiquettes under Meru Training Academy for all local taxi drivers before adding them to the platform.
Meru Cabs, a world class cab service was launched in Mumbai (April 2007) in association with India Value Fund, a premier India centric private equity fund. Meru Cab has pioneered the concept of GPS/GPRS enabled cab service in India. Since its launch, Meru has continued to receive an exceptional response from the customers and is consistently distinguishing itself as a provider of superior quality transport. In December 2013, Meru launched its MeruGenie service in Hyderabad, followed by Bengaluru, Pune, Delhi, Chennai & Mumbai. Now, Meru offers its world-class cab service across 13 cities in India under consumer proposition of Reliability, Safety & Transparency. Recognized by "The Limca Book of Records" as the largest fleet taxi operator in the country, Meru has completed more than 35 million trips across India. Meru has been voted as India"s Most Favourite Cab Service by TripAdvisor Travellers" Choice for 2 consecutive years 2013 & 2014; and also won various other esteemed awards like, Times Travel Award 2011, IT User Award 2008, 2009 & 2010.