Press Releases : Meru launch in Kochi

Meru launch in Kochi
April 9, 2015

Meru Cabs, India's No 1 cab service now in Kochi

Strengthening presence in Kerala

Meru Cabs, India's No. 1 and preferred cab service strengthens its presence in Kerala through the launch of 'MeruFlexi' and 'MeruGenie' in Kochi. With a fleet of over 15,000 cabs on road and serving over 5 million passengers, Meru Cabs now expands its presence across 21 cities with its recent foray in Kochi.

Backed by Meru's superior technology and professional service orientation, MeruFlexi and Meru Genie with their brand new air conditioned fleet of sedans and hatchback cars will offer customers point-to-point service, flexibility to retain the cab, multi-stop Intercity or Intra-city journeys and paying for the actual usage. Meru takes the first step into the Kochi market with a fleet of 50 cabs. It will provide point-to-point service to commuters at an affordable rate of Rs.14 per km for Meru Flexi and Rs.12 per km for Meru Genie.

Speaking on the occasion of the launch Mr. Prem Kalliath, COO, Meru Cabs said, "Meru Cabs is moving to key markets with our current fleet of over 15,000 cabs. With rising preference to use radio taxis and customer willingness, Kerala has proven to be an ideal market for the radio taxi category. With its strong and growing passenger base of 5 million, Meru promises to provide innovative products, reliable customer service, safe travel experience and affordable pricing. Meru strives to become the preferred cab service for commuters of Kerala".

Meru has launches its sedan and hatch back AC cabs with Meru Flexi and Meru Genie respectively. With a fleet of 50 cabs in Kochi, both the Meru brands are conveniently accessible through its dedicated 24x7 call center number 4422 442, website www.merucabs.com. The recently launched Meru Cabs App (Android, iOS, Windows & BlackBerry) provides commuters a safe, comfortable and hassle-free AC cab.

Meru Cabs's all new mobile app, with exciting new features includes one touch booking, tracking your cab, confirmed booking up to 7 days in advance and India's first Cab-Wallet. Meru Cabs is currently running two exciting offers for customers. Passengers can use the promo code MERU150 on Meru Cabs App and avail "Rs.150 off on their first App booking". Additionally they can also avail 30% cash back on their Meru/Meru Flexi rides using the My Wallet feature in Meru's mobile app. The offers are applicable in all the cities and are valid till 31st May and 3rd May, 2015 respectively. Given the customer centricity and wide array of features available, Meru Mobile App is currently India's top rated and one of the leading cab App in the travel segment of almost every app platform. Meru has introduced many pioneering features like 'Trip Tracker' and 'ICE' (In Case of Emergency) for the safety of its women passengers. Meru also follows a stringent driver selection, recruitment and training process with its Meru Training Academy thereby ensuring all its drivers are well groomed, courteous and knowledgeable

Recently, Meru launched its first national thematic marketing campaign with the tagline 'Ab Haath Na Hilao, Bas App Dabao' highlighting how Meru continues to offer reliable travel experience now delivered via Meru Cabs App. As one of India's most trusted cab services, Meru has always been on the forefront of creating effortless, affordable travel solutions. With a single tap on the Smartphone, a Meru cab can be called from anywhere, to anywhere. To watch the TVC log on to www.merucabs.com/buzz

About Meru

Meru Cabs, a world class cab service was launched in Mumbai (April 2007) in association with India Value Fund, a premier India centric private equity fund. Meru Cab has pioneered the concept of GPS/GPRS enabled cab service in India. Since its launch, Meru has continued to receive an exceptional response from the customers and is consistently distinguishing itself as a provider of superior quality transport. Meru launched its MeruGenie services in December 2013, which is now present across 12 cities in India. In January 2015, Meru launched Meru Eve- a cab service exclusively for and by women. It's an initiative to bring to the lady passengers a safe and reliable way to travel. Now, Meru offers its world-class cab service across 20 cities in India under consumer proposition of Reliability, Safety & Transparency. Recognized by 'The Limca Book of Records' as the largest fleet taxi operator in the country, Meru has completed more than 35 million trips across India. Meru has been voted as India's Most Favourite Cab Service by TripAdvisor Travellers' Choice for 2 consecutive years 2013 & 2014; and has won various other esteemed awards like, Times Travel Award 2011, IT User Award 2008, 2009 & 2010. Recently Meru also received the prestigious Economic Time's Most Promising Brands award for 2015.