Meru Carpool launch
September 1, 2015
Meru Cabs launches first of its kind CarPool service in India
Targets $15Billion personal transportation industry
Meru, India's No. 1 cab service today announced the launch of a new ride sharing service, named 'CarPool' for its customers across India. Integrated on to the 'Meru Cabs' mobile app, CarPool offers the 'Personal Car' ride sharing option for people traveling in the same direction or area. With this launch, Meru Cabs becomes the first large Indian player to enter this space.
According to recent survey undertaken by Regus, a leading global workplace solutions provider, 26% of commuters in India spend over 90 minutes per day travelling to work and meetings. In addition, about 16% of all commuters drive to work on their own and on average 67% of respondents drive to work using their car, thus indicating the huge potential for carpooling among the commuters.
The key benefits that CarPool by Meru will provide: Aimed at offering its customers a trusted and convenient travel option, Meru's CarPool service will enable personal vehicle owners and city commuter to reduce their daily travel costs, get an opportunity to meet new people and simplify their commute in safe & secured environment. This adds up to reduce the traffic & pollution on the city roads. CarPool by Meru also comes with a wallet partnership with the leading mobile payment service provider - Paytm to offer its customers cashless travel.
Announcing the launch, Mr. Siddhartha Pahwa, CEO, Meru Cabs said, "The top 20 cities alone have over 120 million cars and the opportunity is to bring them on a popular and trusted platform like Meru. There is also a growing consciousness amongst people about the need to reduce congestion on roads, pollution/carbon foot print and stress associated with travel especially on daily traffic-heavy routes. The Carpool initiative aims to encourage a simple act of reducing the one-person per vehicle issue through a communal effort of sharing a ride with another person headed in the same direction while offering convenience and economy of travel."
Mr. Amit Lakhotia, Vice President, Paytm said, "It is a great initiative by Meru. This would help the consumers to reduce their travel costs significantly as well as reduce the stress involved in travel. For some, it would help in building new acquaintances as well. Sharing economy has been growing well across the globe and we expect Indian consumers to also latch on the same. Paytm, being default choice of wallet for Indians, is glad to be a partner in providing seamless and secure payment flow."
How it Works
- Currently available on Android, a consumer (18 years and above) can register by furnishing his/her mobile number, e-mail address and Facebook profile
- The Meru app team conducts an elementary verification of the ride owner with a driver's license and the passenger through their PAN / Adhaar card details. Once successfully registered, the user can look up other registered members travelling on his/her route and time and connect with them to avail or offer a ride
- The ride payment transaction is conducted through the PayTM mobile wallet within CarPool service in Meru Cabs App.
Also, Meru's ICE (in case of Emergency) feature on the app allows passengers to share details of his/her location to the registered emergency contacts.
Backed by Meru's robust technology and professional service orientation, the Carpool by Meru service is currently available for all android phone users across India. The easy-to-navigate interface allows people to share or find a ride by signing in through their Facebook profile and complete the transaction via the Paytm wallet in a very seamless fashion.
About Meru Cabs:
Meru Cabs, a world class cab service was launched in Mumbai (April 2007) in association with India Value Fund, a premier India centric private equity fund. Meru Cab has pioneered the concept of GPS/GPRS enabled cab service in India. Since its launch, Meru has continued to receive an exceptional response from the customers and is consistently distinguishing itself as a provider of superior quality transport. Meru launched its MeruGenie services in December 2013, which is now present across 13 cities in India. In January 2015, Meru launched Meru Eve- a cab service exclusively for and by women. It's an initiative to bring to the lady passengers a safe and reliable way to travel. Now, Meru offers its world-class cab service across 24 cities in India under consumer proposition of Reliability, Safety & Transparency. Recognized by 'The Limca Book of Records' as the largest fleet taxi operator in the country, Meru has completed more than 40 million trips across India. Meru has been voted as India's Most Favourite Cab Service by TripAdvisor Travellers' Choice for 2 consecutive years 2013 & 2014; and has won various other esteemed awards like, Times Travel Award 2011, IT User Award 2008, 2009 & 2010. Recently Meru also received the prestigious Economic Time's Most Promising Brands award for 2015.