Resources

Here are some resources that will help you get a better understanding of Cabvertise and assist you in decision making.

Presentations

Introduction to Cabvertise

Watch this presentation for an introdcution to Cabvertise, why you should invest in it and how it is beneficial in terms of reach and targeted advertising.

Cabvertise Facts

Watch this presentation for an introdcution to Cabvertise, why you should invest in it and how it is beneficial in terms of reach and targeted advertising.


Case Studies

Case Study: Reach

Client: Kingfisher

Kingfisher

Kingfisher used cabvertise to launch its international flight service. Probably no one in Mumbai missed the campaign.

Case Study: Impact

Client: Idea Cellular

Idea

This campaign in Delhi literally took Indian Cricket stars like Sachin, Bhajji and Zaheer to the streets. With an interesting creative which had these cricketing icons peeping out of the Meru cab window, the campaign became a buzz during IPL.

Case Study: Enagagement

Client: Lipton

Lipton

In continuance of the puzzle campaign which also ran on the Meru exterior, Meru cab drivers gave each customers a Lipton puzzle kit provided by Lipton to Brand engagement.


Other Resources

Sizes and Dimensions

The advertisements placed on Meru cabs adhere to fixed sizes according to the cab type. This document contains the information on specific dimensions for each.

Cabvertise Tariffs

This document details the tariffs applicable for various ad formats and placements in and outside Meru cabs.

Cabvertise Guidelines

Product specification:
The material specification are given below:

  • Fleet graphic self adhesive vinyl
  • Manufacturer- 3M, Avery, LG, Technova, Ritrama

Guidelines:

  • Date of display is the start date of the contract (for respective cabs)
  • Terms and conditions subject to Mumbai Jurisdiction
  • 100% advance payment
  • The period of contract will be calculated as 'cab days'
  • Renewal/Cancellation if contract will be intimated 7 working days prior to contract expiry"


For any enquiries about advertising with us, please feel free to contact us.